Focus Jiu Jitsu HQ + Academia Workout

One space. Two brands. Two digital solutions.

Academia Workout and Focus Jiu Jitsu HQ share the same venue in Matosinhos: the gym operates downstairs and the jiu-jitsu academy upstairs.

Visit academia-workout.com

Focus Jiu Jitsu HQ on the upper floor and Academia Workout on the lower floor of the same Matosinhos venue — **Focus Jiu Jitsu HQAcademia Workout**

Academia Workout website presenting the full gym interior

Mobile version of the Academia Workout website

Two brands, two goals

The two brands share one venue but have different goals. Focus needed to attract the right prospective members consistently. Academia needed a website that clearly showed the scale of the venue and made it easier to get in touch.

My role

For Focus, I manage Instagram, create content and run Meta Ads. For Academia Workout, I handled strategy, information architecture, copy, UX/UI and the development of a responsive website designed to turn interest into enquiries.

Training section of the Academia Workout website — ACADEMIA WORKOUT

Your next step

What needs to happen next in your business?

We begin with the business context and build a response that fits. Tell me what needs to work better.

Tell me about the challenge on WhatsApp

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