Featured case study
Man Space
+30new clients in the first month
Before opening day, Man Space needed to give people a reason to want to visit the barbershop. That is why the work began with the story, not the ad.
Man Space. 30 new clients in the first month with the help of social content and Meta Ads.
Before deciding what to do
Each project began with a different objective.
At Man Space, the objective was to introduce a new barbershop through its founder’s story. At Focus and Academia Workout, the objectives were to create consistent demand and a clearer digital experience.
See how I approached each objectiveReal cases
Two cases. Two different starting points. The same question: what needed to happen next?
The work did not begin by choosing a format. It began by identifying the value that the right people could not yet see.
It had a strong story, but had not yet turned it into a reason to visit the barbershop.
Focus needed to build trust and create demand consistently. Academia needed a website that clearly presented the venue and the next step.
Focus: 15+ new memberships per month+30
new clients in the first month
Case study
First, make the value visible
The campaign began before the first post.
When Man Space approached me, I already knew Patrick, the barbershop’s founder and owner, and the journey that gave the project its meaning. Instead of starting with a generic campaign, I began by telling the story that already made Man Space different.
Social content and Meta Ads helped Man Space add 30 new clients in the first month.
My role connected the story to the result: creative direction, filming, editing, social media management and Meta Ads.
Case study · Focus + Academia
Focus Jiu Jitsu HQ and Academia Workout
One strong month gets attention. Consistency changes the business.
My work for Focus
At Focus Jiu Jitsu HQ, I manage Instagram, create content and run the Meta Ads campaigns. Together, this work has consistently helped Focus gain more than 15 new memberships per month.
Focus Jiu Jitsu HQ and Academia Workout share the same venue in Matosinhos. Focus is the jiu-jitsu academy upstairs, while Academia Workout is the gym downstairs. For Academia, I created the website that presents the venue and makes the next step clear.Message me on WhatsApp about consistent demandOne space. Two brands.ACADEMIA AND FOCUS
How the work is divided
Continuation of the Focus + Academia case study
From demand to decision
People needed to feel the space before their first visit.
I created a website that translates the scale and energy of Academia Workout into a fast, clear digital experience. For someone arriving online, the next step cannot create doubt.
I led the project from planning to launch: strategy, content structure, UX/UI and responsive development.
The method behind the results
The method behind the proofCamera, campaign and code. One direction.
MAN SPACE
Creative control room
Select an area to reveal the work
Before choosing a tool, I identify what needs to change: value that is not being recognised, attention that is not creating demand or processes that are consuming time. Only then do I decide whether the answer is content, campaigns or a digital product.
Direction and content
When the brand’s value is not yet understood, I find the story and angle that make it clear and distinctive.
Campaigns and demand
When attention exists but action does not follow, I connect content and campaigns to measurable actions that bring the right people closer to the business.
Where this has already worked
Man SpaceSocial content and Meta Ads campaignsFocus Jiu Jitsu HQMeta Ads managementDigital Experiences
When the operation creates friction, I turn that need into a digital experience that clarifies decisions, centralises information and simplifies management.
Now, your business
What result is your business still missing?
You do not need to choose the solution before we talk. Select what your business needs most right now, or say that you are not sure yet.
What happens next
Each option opens WhatsApp with an editable message. You speak directly with me and this first conversation is simply to understand the context. No meeting is booked automatically.
- I want my brand to reach the right people
- I want to turn attention into demand
- I want to simplify time-consuming processes
- I am not sure where to start yet
If you would like to see more examples before we talk, you can continue on Instagram.
The same method, different contexts
The same direction also adapts to challenges in brand perception and daily management.
Digital product for Maria Cabral Coaching
Functional demo in developmentThe student trains. The coach tracks the progress. Nothing gets lost.
Maria Cabral is a coach who follows her students’ daily progress. I am building an application that connects plans, training, records and feedback in one flow, making that support easier to manage.
Functional demo in development
Try the in-progress demo inside this window
Functional demo in development