Man Space was introduced before the barbershop was ready.
When Man Space approached me, I already knew Patrick, the barbershop’s founder and owner, and understood his journey. That allowed me to build the communication in two stages: first, introduce the Man Space concept while the space was still under construction; then, show who the founder was and the purpose that led him to create the barbershop.
Social content and Meta Ads helped Man Space add
30 new clients
in the first month.
Before opening day
First came the idea. Then came the story of the person behind it.
While the barbershop was still under construction, I created the first Man Space teaser to introduce the concept online and build curiosity. Next, I told the life story of Patrick, the barbershop’s founder and owner.
After the teaser, the documentary introduced Patrick, the founder and owner of Man Space, connecting his life journey to the purpose behind the barbershop.
Content after opening day
Once the doors opened, the content began showing the service inside Man Space.
I created distinct posts showing the care, services and physical space of the barbershop.
Content note: the documentary discusses bereavement and suicidal ideation. The film plays only when you choose to start it, and you can control the sound.
TEASER 00:28
DOCUMENTARY 02:55
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